Case Studies

Shaunaugh Connor

Shaunaugh enrolled onto Northern Skills Group’s Pre-Apprenticeship Academy at Middlesbrough College in July 2020 with hopes of pursuing an Apprenticeship in the beauty industry.

Despite this not being her passion, Shaunaugh knew this was an area she was skilled in and thought she could turn this into a career.

Shaunaughs’s confidence wasn’t very high as she had applied for a number of different roles without any success after the interview stage. The feedback she received varied from overconfidence, to inexperienced or a lack of pre-preparation.

During the 2 week Pre-Apprenticeship, Shaunaugh really threw herself into the programme and really embraced the support that was available to her from tutors and her peers. Shaunaugh worked hard on developing her interview skills as well as her preparation in terms of the research she needed to do. Shaunaugh realised that her passion and strengths were suited to more than just beauty and she started looking for roles within social media marketing.

Following the programme, the Employer Engagement Coordinator arranged for an interview at Vehicle Smart, a local car body shop that were on the hunt for a new Social Media & Marketing Manager. Shaunaugh was asked to prepare a presentation which included research into the company’s history and their competitors, as well as how she would improve the presence on all online platforms. Shaunaugh blew the Managing Director away and he offered her the position immediately.

Shaunaugh said:

“I signed up to the Pre-Apprenticeship Academy with hopes of securing an apprenticeship in beauty, but came out with something even more fulfilling.

Having finished University over a year ago and gaining a masters and BA in illustration and design, my dream was to get a job within this field. I did initially struggle however due to lack of industry experience. The tutors on the Pre-Apprenticeship Academy really pushed me to follow this route and with outstanding support and help, I was able to secure employment in a role which allows me to utilise these design skills.

It is my second week as the Social Media & Marketing Manager at Vehicle Smart and I am absolutely loving it. I can’t thank the tutors enough for helping me to get here!”