Level 3 Marketing Assistant Apprenticeship

  • cost

    COST

    £7000

  • Awarding Body

    AWARDING BODY

    Chartered Institute of Marketing

  • Location

    LOCATION

    Various throughout the North East

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    DURATION

    18 months (+6 month EPA) - Total 24 months

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    EMPLOYERS CALL

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START DATE

  • Various
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COURSE CONTENT

The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. As part of the Marketing team the Marketing Assistant will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

It is typically the entry route for many Marketing professionals who progress their career into more senior marketing positions. In their daily work, an employee in this occupation interacts with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.

The apprenticeship consists of work based and classroom learning to support learners to gain the knowledge and skills required for end point assessment.

Possible progression routes:

Level 4 Marketing Executive

ENTRY REQUIREMENTS

  • Employment in a suitable role for the chosen apprenticeship is essential. Northern Skills Group will work with applicants to help find a suitable employer where possible but we advise anyone looking to undertake an apprenticeship to actively seek employment for themselves.
  • Applicants are required to have gained a Level 2 English and Maths (GCSE Grades 9-4 / A-C). Certificates will need to be produced at enrolment.

ASSESSMENT METHODS

Assessment method 1: Knowledge test

Assessment method 2: Work based project showcase

Assessment method 3: Professional discussion 

UNITS INCLUDE

Elements covered are:

  • Marketing theories, brand theories, the customer journey and principles of marketing ethics
  • Current technologies, social media platforms, CRM systems and marketing automation processes
  • Legislation and regulatory frameworks
  • Copywriting and proofreading techniques, search engine optimisation techniques and effective video production and publishing practice
  • Internal dependencies and managing external marketing suppliers
  • Primary and secondary research
  • How marketing fits within organisational structures and processes
  • Measuring the performance of campaigns
  • Budgeting principles and good procurement practice
  • Importance of planning and maintaining offline and digital assets
  • Use research/survey software
  • Use a website CMS, social media platform and email delivery software
  • Organise offline and digital assets)
  • Able to compile briefs for an external marketing supplier
  • Write persuasive text
  • Plan and coordinate a marketing activity
  • Analyse and present defined external and internal marketing data
  • Create and maintain spreadsheets using common business software
  • Compile and present marketing information
  • Compile a report from a marketing system/software

STATISTICS