The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
This Apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their Apprenticeships are eligible to apply for registration. On completion, Apprentices can move onto the Level 4 Marketing Executive Apprenticeship.
Applicants are required to have gained a Level 2 English and maths (GCSE Grades 4 (C) or above).
Certificates will need to be produced at enrolment. If proof cannot be produced or you do not meet these entry requirements, then applicants will be invited to complete an initial assessment prior to acceptance.
- This qualification is assessed through 3 multiple choice exams in the first 12 months to cover the on programme qualifications which are Marketing Principles, Principles of Coding and Google Analytics IQ.
- The EPA (end-point assessment) process consists of a summative portfolio, synoptic project and professional interview.
- Marketing Principles
- Principles of Coding
- Google Analytics